5 questions you should ask yourself before booking entertainment.


1 – WHAT DO I WANT MY GUESTS TO EXPERIENCE?

Public events, corporate events, shopping mall events, galas, opening ceremonies, product launches, no matter the industry you are in and the event you are working on, booking entertainment just for the sake of booking entertainment is  what leads to the worst impressions.

You need to define precisely what you want your guests to experience. Do you want them to be actors or spectators ? Do you want them to focus their attention on the entertainment or do you want to give them the leisure of conversing with their neighbours ?  A good way to answer these questions is to designate emotions that you want your audience to feel while attending your event. With 13 years experience of working on thousands of international events, Creativiva.comn design a tailored entertainment program that will fulfil your guests expectations and turn your event into a memorable experience.


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2 – WHO IS MY TARGET AUDIENCE ?

In a way, entertainment is a way of  communicating to your audience. You must adapt your message to the audience you are targeting. We all live in social groups with their own codes, rituals and manners. The key of a successful entertainment program is to know how to respect these conventions while still being innovative in order to impress and surprise your audience. Make sure you know who your target audience is before you start planning any kind of entertainment.

The Creativiva team is always on top of the latest trends in the entertainment industry, composed of experienced and talented people from various backgrounds and countries. From large scale public events in France, to high-end special events in the Middle-East, the diversity of our team allows us to answer any inquiries, anywhere in the world.

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3 – IS THERE ANY PARTICULAR THEME THAT I WANT TO HIGHLIGHT AT MY EVENT?

A simple but very important question. Here are the key questions you should ask yourself:
What are you celebrating? What values are associated with your event ? Is there a specific topic you wish to emphasize ? You may consider colour, a season, a popular artist, a historic period…

Working with highly talented people in the entertainment industry (Artists and costume producers who worked with Cirque du Soleil, producers and choreographer who worked on Broadway), Creativiva has the ability to fully customize your entertainment program to the theme of your choice, or to even create a new and unique theme just for your event!

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4 – HOW TO USE THE POTENTIAL OF MY VENUE ?

The following points will help you to determine what type of entertainment you can plan:

– Is there room for a stage ?

– Is there enough height for an aerial act ?

– Is there a specific decorative element you would like to use to support any kind of entertainment ?

– Could you use a facade for projection or a live performance ?

– What are the main points of traffic ?

– Will your guests be sitting or standing ?

– Is there a possibility of complete darkness where LED effects would stand out?

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5 – WHAT BUDGET TO ALLOCATE FOR ENTERTAINMENT ?

All entertainment agencies will tell you entertainment symbolizes the personality of your event. It dictates the pace, the ambience and the overall mood of your celebration and it is what guests remember the most.

And they are right!

That’s why you should choose an experienced entertainment agency and consider entertainment not as a secondary expense, but as the very essence of your event.

That being said, Creativiva.comn fully adapt its entertainment to any scale of event and any budget. As an international entertainment agency, we have designed entertainment packages for large opening ceremonies as well as for small company activations, all around the world.

Contact us and we will do the impossible to bring outstanding entertainment to your event.

To book any entertainment worldwide, please get in touch with Jean-Christophe at jean@creativiva.com.

 


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Images, photographs and illustrations contained in this article/document are for demonstration or illustrative purposes only and are not intended to represent work or ownership of Creativiva Inc.