“Best vacation ever!” Do you want to hear your young guests saying this about your resort to their parents? Learn what the current trends in family resort entertainment are.

What do you call a consumer who wants everything you have, doesn’t care what it costs and is less than five feet tall? A marketer’s dream? Nope. You call them kids. – AdRelevance Intelligence Report, 2000

Children are a special audience group when it comes to resort entertainment. Some might think it is very hard to please children, and they are right, however, knowledge of the recent trends in family entertainment can help you win children’s, and consequently their parents’ hearts. Never forget about what marketers call “pester power”, or the “nag factor” – the ability to get kids to nag their parents to buy a specific product, take them to a specific restaurant, or in this case, come back to your resort.

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1. INTERACTIVE ENTERTAINMENT

Interaction is a must for family resort entertainment. Children have a short attention span, and involving them in a stage show or a roaming performance helps keep them engaged and focused.

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2. QUALITY OF COSTUMES AND MAKEUP

Children are a very visual type of the audience, therefore, costumes and makeup that performers wear must be colourful and of a very high quality. Creativiva’s costume designers work extensively on research, sketching, fabric selection, choice of embellishments and findings. They take inspiration from anything and anywhere – history, fashion world, different cultures, visual arts, nature… The quality of the costumes and makeup are crucial in creating a character for a family entertainment production.

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3. FAMILIAR CHARACTERS

Family resort entertainment sector has been taken over by branded shows with beloved titles and easily recognizable characters. Heroes of famous tales and films are coming from the screens and book pages into a real life. Familiarity with images and stories helps these shows succeed as they excite both children and their parents.

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4. MEET AND GREET OPPORTUNITIES

An opportunity to get up close and personal with favourite characters and take a cherished picture that will become a dear memory for both children and their parents multiplies satisfaction from resort entertainment experience. In addition, photo ops increase the resort reach on social media when guests post those pictures online.

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5. INVENTIVE WORKSHOPS

Workshops supporting the resort entertainment program are an effective way to occupy children for a prolonged period of time. A workshop in the morning or afternoon that is related to a theme of a show that will be performed later in the evening, is also a good way to introduce a show and increase children’s excitement about it.

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We at Creativiva have mastered an art of creating show productions that represent not only the best family resort entertainment, but the best family entertainment – period.

Contact yulia@creativiva.com to discuss having Creativiva family productions at your resorts.

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