LEARN TO INFLUENCE YOUR AUDIENCE USING THESE BASIC TIPS
Have you ever stepped into an office or a hotel room and had an instant emotional reaction? Better yet, do you find that you are more prone to certain emotions as a direct result of your interpretation of colour experience? Creative design can include a combination of variants, but the power of colour is vital.
Colour pigments, hues, and shades have always influenced the human psyche, as well as our understanding of cultures and events. The most fascinating aspect of our reaction to colour is the collective experience they create within each of us.
The amount of personal, psychological and cultural interpretation is endless. But by experimenting with colour, especially in entertainment production, the chances of permanently impacting your audience significantly increases.
Here are a few interesting facts about basic colours in the spectrum, that can help to expand your creative design.
Blue is perceived as a constant in our lives, and has the ability to invoke the body to produce calming chemicals. Although it helps in sedating, it can also act as an aid to intuition. In creative design, it can be used to create both an atmosphere (e.g. Nightfall) as well as mood.
As the longest wavelength of light, red is inherently exciting and the mount of red is directly related to the level of energy perceived. Red can be used to immediately draw focus. Creative Designers often use this colour in bold statements to create a sharper effect.
Often associated with optimism and enlightenment, yellow is psychologically the happiest colour in the colour spectrum. As a result, it encourages communication, and activates memory. Therefore it can be a great tool in creative design when trying to make a memorable impression.
Green can be used to help create mental balance, as it offers a sense of renewal and harmony. It can be a great aid when alleviating depression, nervousness, and anxiety. The human eye can recognize more shades of green than any other colour, therefore designers have a larger palette for their events.
Purple embodies the balance of red’s stimulation and blue’s calm. Although it offers a sense of spirituality, it always encourages creativity. With its royal qualities, purple is constantly reoccurring. In creative design, purple is particularly popular in the fall.
Pastries taste better when they come out of pink boxes, or served on pink plates, because pink makes us crave sugar. It is not surprise that the creative design for Prada Candy revolves around this colour.
The true value of colours in an entertainment setting is the massive impact they have on a collective of people. This wonderful conceptual tool is used in marketing, product promo, and particularly in special events. Experience design in this generation must be so heightened, that it not only captures the audience, but also captivates their subconscious.
When we design our concepts at Creativiva, we go beyond aesthetics and create every concept and every customized performance with purpose. We understand that creative design in event can be far more enchanting when it is created with substance.
IMPORTANT NOTICE REGARDING IMAGES, PHOTOGRAPHS AND ILLUSTRATIONS
Images, photographs and illustrations contained in this article/document are for demonstration or illustrative purposes only and are not intended to represent work or ownership of Creativiva Inc.