Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Compared to mass media campaigns, experiential events tend to communicate on a much more personal level, generate a deeper level of emotional engagement, result in better conversion rates, and all at relatively low cost. Experiential marketing activities can range from high profile invite only special events to a small entertainment activation in front of your local tea store.
Are you looking for an innovative and unique way to promote your product or brand?
Contact Creativiva – entertainment producers & experience architects at email@example.com