Experiential Entertainment is the ability to connect consumers with a brand using entertainment as a catalyst to speed up brand awareness. Its’ big sister is Experiential Marketing, ‘based on the entire experience a consumer has with a product or service’ (Thibodeaux, 2014).

In modern culture research tells us that creating brand awareness is a lot more than just putting the product in the consumers hand. Brand awareness is about creating an impression, an impact and a positive feeling for that brand. Consumers are 71% more likely to purchase a product based on a friends recommendation so with this in mind experiential entertainment creates that initial recommendation through a positive experience.
 
To discover more or discuss your projects and campaigns – please contact our Creative Director and Producer lukas@creativiva.com