The gaming industry has incorporated live entertainment in new dimensions. Yet, it’s not embraced comprehensively by most of the casino-era mindset.

The casino industry’s evolution into shared experiential entertainment destinations, leads casinos to invest large amounts of capital in non-gambling attractions. From cabaret-style to burlesque and touring productions to electronic music, a wide variety of shows are presented in casinos performance halls, bars and gaming areas. Some casinos are well known for hosting live entertainment events, such as celebrity concerts, acrobatics, magic shows, and sporting events.


Atlantic City’s most prominent live entertainment include Broadway hits like Chicago at Caesars Casino and the burlesque show in Borgata Casino. The 3D Light and Sound Spectacular is an avant-garde cirque approach to casino live entertainment by Circo Veneziano at the Venetian in Macau. Wynn Las Vegas/Macau collaboration with Dragone in residence aquatic theatre shows is another example of unique experiential entertainment combining dance, visual and sound technology with water.


No need practicing your poker face for live shows! Creativiva transforms the casino live entertainment experience into a livelier veneer of glitz and glamour. Our shows are leveraging novel approaches and technology to guest engagement.

Check The Dancing Lights Creativiva’s LED dance show created for Amethyst Awards 2015 Toronto, featuring professional direction and choreography, custom-made costumes, and hi-tech lighting, here.


Has the time come for casinos to re-evaluate what guests expect? Do the variety acts, tribute bands and stand-up comedy we see on today’s casino ambience really deliver what guests want? How is Creativiva changing the highly praised “casino experience”? We at Creativiva engage guests with genuine entertainment that allows them to enjoy a socially interactive, compelling and experiential discovery that gives them a sense of value that exceeds the mere consumption. This is achieved with the design of high quality live entertainment that focuses on creating relationships with guests that are not transactional in nature but personal.


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Contact to book Creativiva shows as part of your casino live entertainment program.


Images, photographs and illustrations contained in this article/document are for demonstration or illustrative purposes only and are not intended to represent work or ownership of Creativiva Inc.