Planning a grand opening event is a BIG task, with many responsibilities and details to account for. It is definitely time-consuming and stressful as well, but there are ways to ensure smooth sailing when it comes to grand opening event planning. Here are some great tips that will not only make planning your grand opening event easier, but also enjoyable!

Begin with defining your audience

Begin with defining your audience

Image by Scarlettentertainment.com

Who is your target audience? Whose attention do you want your company’s services to grab? Who do you want to impress? Narrowing down who your ideal clientele is will make the rest of your grand opening event planning easier, as entertainment, thematic elements, and food and beverage services will reflect the desires of your target audience.

A few “centrepieces”, not many fine details

A few “centrepieces”, not many fine details

Image by SternbergClarke.co.uk

One of the easiest mistakes one can find themselves in when grand opening event planning is getting too excited about the small details, and then quickly finding themselves drowning in them! Yes, it’s great to have many ideas, but for grand opening events, especially large-scale ones, having just a handful of exciting, “centrepiece” details is more manageable and in most cases more effective than having many little elements.

 

Choose a simple yet thrilling theme

Choose a simple yet thrilling theme

Image by ThrifyFun

Don’t overthink it – the more complicated your theme, the less likely your guests are to connect with your theme and your brand. Choose a simple but fun theme that your guests can relate to and take part in, such as Masquerade Madness, Circus Circus, or Roaring 20’s, makes your event, and your company, memorable in the minds of your potential clients.

 

Outsource your event entertainment

Outsource your event entertainment

Image by Miss Shela Photography

Not only does outsourcing a major portion of grand opening event planning such as the event entertainment lift a weight off of your own shoulders, it also means that your entertainment will be professional quality. Working with a professional entertainment provider enhances the quality of your own company’s image, and makes for a memorable experience for your guests.

 

Find the right planning partner

Working with a professional live entertainment provider for your grand opening event means less stress for your – that is, as long as you partner with the right company. Your entertainment provider should be reliable, professional, and should have extensive experience in large-scale live entertainment and stage show production. High quality stage shows and event entertainment requires an abundance of professional quality resources as well as theatrical producers and directors with many years of experience to create the spectacular entertainment you need for your grand opening event’s success. One Toronto-based international stage show producer and entertainment creator checks all of these boxes: Creativiva.

 

Define your brand

Define your brand

Image by SternbergClarke.co.uk

A grand opening event is the debut of your brand, your attitude, your creativity, and your company’s place in the industry. Creativiva offers event planning solutions, experience creation, and stage show ideation that will accentuate your grand opening event and show off your greatest assets. Creativiva has been helping new business ventures define themselves and make their mark in their industries for over a decade in Singapore, Orlando, San Francisco, Calgary, Hong Kong and all over the globe, and has the passion, drive and know-how to make your grand opening event planning easy, and your debut a raving success.

 


Post by Emily Eymundson

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