The first weekend of Coachella proved that music festivals are a marketer’s dream. They are a perfect opportunity for brands to connect with thousands of influential and open-minded millennials who are ready to spend. One of the most inventive activations was a spandex membrane musical instrument from H&M – a great example of innovative and interactive entertainment.

Looking for innovative ideas to use entertainment for your brand activation or experiential marketing campaign for a summer festival? Contact yulia@creativiva.com.

Image is for illustrative purposes only.