Learn the secret why Creativiva’s corporate colour is so important for our entertainment company.
Rose Quartz and Serenity could be named Pantone Colour of the Year in 2016, however, they might not be that inspirational for a dynamic and creative entertainment company like ours. We at Creativiva strongly believe in the power of orange. If you have ever been to our office or have seen any of our corporate branding, you know our slight obsession with this colour. Why orange? Find out here.
The colour psychology of orange is optimistic and uplifting; orange revitalizes the spirit. Orange combines the energy of red and the happiness of yellow, so no colour could represent an entertainment company any better.
In relation to the meaning of colours, orange is extroverted and uninhibited; it often encourages “showing off” (Color Psychology, 2013), so it is again a great match for the company that creates and produces live entertainment shows.
Creativity is the cornerstone of Creativiva as an entertainment company. Orange helps us take in new ideas and frees the spirit from its limitations, giving us the freedom to be creative and innovative.
With its enthusiasm and passion for life, orange relates to adventure and risk-taking, inspiring confidence and competition. Being inspired by orange, we are always on the go!
Orange relates to social communication by stimulating two way conversations. A warm and inviting colour, it is both physically and mentally stimulating, so it gets people in our entertainment company thinking and talking!
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