2018 new trends in shopping mall entertainment

Anyone who has observed the entertainment market within international shopping centres would be able to notice a major change in shopping mall entertainment, particularly in the last couple of years. Many malls around the world have raised the level of their event campaigns to meet their customers standards. We believe that mall event planners are tired of over-used acts and shows. Booking entertainment just for the sake of booking entertainment is what leads to the worst impressions.

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Creativiva specializes in producing customized entertainment solutions for shopping malls. Based on our 13 years of expertise and collaborations with more than 100 shopping centres worldwide, here are the new trends in in mall entertainment for 2018.

THE DISNEY EFFECT

Last year, Disney announced a great lineup of Films for 2018. Amongst them are “The Jungle Book” and “Alice Through the Looking Glass”. Creativiva has prepared fascinating new stage shows “Jungle Book Live” and “Alice in Wonderland Live”that feature handmade high-quality costumes, cirque-style makeup, multi-genre style of dance and acrobatics, aerial acrobatics and circus acts, and Broadway-style acting and singing. These colourful shows will be a hit of 2018.

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Alice in Wonderland Theatrical Show

STYLISH AND INTERACTIVE ART INSTALLATIONS 

High-end shopping malls are always on the lookout to offer unique experiences to their customers. Creativiva has access to stunning and engaging art installations that will become your main social media asset, and the centre of the attention in your mall Atrium!

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Art Installation

THE OLYMPIC GAMES

This summer, Rio will host the largest sporting event on the planet. From impressive sport-themed shows, to unique Brazilian cultural events, malls around the world will celebrate the occasion with unique performances. Let Creativiva design your very unique Olympic Games campaign and bring unique entertainment in your mall.

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Olympic Games event in shopping mall

FASHION THEMED ENTERTAINMENT

When malls want to be considered a fashion destination, it should be reflected in their communication AND in their event!

Now, a lot of entertainment agencies offer roaming acts and call it “fashion entertainment”… With access to extraordinary talent, circus artists, dancers, fashion designers and costume producers for Cirque du Soleil, Creativiva.comn create immersive and unique fashion entertainment productions customized to your mall. Let us design your very own live fashion event.

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Live Fashion Event

UNIQUE ACTIVATIONS

Be the first in your industry to create something bespoke and truly original. Plan the great campaign that your customers will remember. Imagine the impossible and let’s plan it together!

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Aquatic Show

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If you would like to work with Creativiva as your entertainment supplier and plan you next mall entertainment campaign, contact jean@creativiva.com.


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Images, photographs and illustrations contained in this article/document are for demonstration or illustrative purposes only and are not intended to represent work or ownership of Creativiva Inc.